Skincare ads in India
Indian skincare is one of the most crowded D2C categories on Meta. Brands compete on ingredients, routines and proof, and many test dozens of creatives at once.
Today the 15 skincare brands we track have 2,279 ads live, launched 1,904 in the last 30 days, and 64% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in skincare
Foxtale960Mamaearth595Minimalistinc197Plum74Juicy Chemistry70Re'equil62Aqualogica47Dr Sheths45Pilgrim44MCaffeine43Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The skincare ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
281 days liveFoxtaleTeam Mon Cheri 🍒 or Team Purple Glow 💜 — which mask are you picking? . . . . [ glow moisturizer, vitamin C moisturizer, squalane moisturiz271 days liveFoxtaleTeam Mon Cheri 🍒 or Team Purple Glow 💜 — which mask are you picking? . . . . [ glow moisturizer, vitamin C moisturizer, squalane moisturiz
206 days liveDeconstruct SkincareSkincare Acids for Your Concern ✅ #skincare #skincareacids #ingredients #skincareconcerns #skincaretips #skincareroutine #explorepage #explo
203 days liveMCaffeinePerfume poochne walon ke liye…🌝💙 Try it now at @mcaffeineofficial 😚 #mcaffeine Sorry, we're having trouble playing this video.
189 days liveSkinKraft💦 FREE Hyaluronic Serum (Worth ₹699) – Limited Time! 💦 Boost hydration and glow with a FREE Hyaluronic Serum when you get your customized 
187 days liveSkinKraftStop Experimenting With Skincare Products.❌ Get Customized Skincare For Clearer Skin.✔️ Take SkinKraft’s FREE SkinID Quiz, and get customizeFormats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in skincare
- Ingredient-led hooks
- Niacinamide, vitamin C or retinol in the first line. Watch which actives a rival keeps leading with week after week.
- Routine bundles
- Kits and 'complete routine' combos raise order value without a straight discount. Note when a rival moves from single products to bundles.
- Proof formats
- Before/after, dermatologist and customer-review creatives. The ones that stay live for months are worth studying first.
Every brand we track here
Most new ads in the last 30 days: Mamaearth, with 1,037.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| Foxtale | 960 | 1,365 | 700 | 71% |
| Mamaearth | 595 | 1,282 | 1,037 | 66% |
| Minimalistinc | 197 | 198 | 11 | 52% |
| Plum | 74 | 74 | 13 | 59% |
| Juicy Chemistry | 70 | 70 | 43 | 30% |
| Re'equil | 62 | 63 | 31 | 17% |
| Aqualogica | 47 | 47 | 24 | 49% |
| Dr Sheths | 45 | 53 | 9 | 60% |
| Pilgrim | 44 | 46 | 8 | 57% |
| MCaffeine | 43 | 44 | 2 | 84% |
| Deconstruct Skincare | 41 | 41 | 10 | 37% |
| SkinKraft | 38 | 38 | 7 | 68% |
| Dot & Key | 27 | 33 | 2 | 55% |
| Wow Skin Science India | 18 | 22 | 0 | 32% |
| The Derma Co. | 18 | 18 | 7 | 61% |
Other categories
- Beauty & Ayurveda
- Men's grooming & wellness
- Health & supplements
- Fashion & ethnic wear
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Pet care
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which skincare brands run the most Meta ads in India?
Right now Foxtale has the most live ads (960), followed by Mamaearth (595) and Minimalistinc (197).
Do skincare brands use more video or image ads?
Across the 15 brands we track, 64% of ads are video, 33% are images and 3% are carousels.
Which skincare brands are included?
Minimalist, The Derma Co, Aqualogica, Dr. Sheth's, Plum, Foxtale, Re'equil, Deconstruct, Dot & Key, Pilgrim, Mamaearth, WOW Skin Science, mCaffeine, Juicy Chemistry, Skinkraft. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.