Innerwear and loungewear ads in India
Innerwear brands sell comfort and fit, often with multi-pack offers. Comfort claims, fabric close-ups and size inclusivity are the recurring creative themes.
Today the 6 innerwear and loungewear brands we track have 2,354 ads live, launched 923 in the last 30 days, and 59% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in innerwear & loungewear
XYXX1,693DaMENSCH458Clovia73Zivame54Nykd By Nykaa39Bummer37Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The innerwear and loungewear ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
595 days liveCloviaSay bye-bye to boring bra and hello to high-glam bras. 3 Party bras for ₹1099 only crafted with superior quality fabrics. ✔ Padded Cups ✔ Un
595 days liveCloviaGet your hands on the favourite products with 50-70% off! Also get flat 150 off on 699 use code CLVF150 for first purchase through Clovia Ap
266 days liveNykd By NykaaWhy choose one when you can have THREE? 😉 Buy any 3 bras or panties from the collection for just ₹1089 Your drawer upgrade starts now 💖
257 days liveNykd By NykaaWhy choose one when you can have THREE? 😉 Buy any 3 bras or panties from the collection for just ₹1089 Your drawer upgrade starts now 💖
218 days liveXYXXInvisible on the outside. Comfortable on the inside. This seamless vest from @xyxxcrew is a total game-changer. Smooth lines, no awkward bum
208 days liveXYXXThat oversized tee you pick for the vibe… and end up loving for how soft it feels. #XYXX #OversizedTee #OOTD #FitCheckFormats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in innerwear & loungewear
- Multi-pack offers
- Packs of 3 or 5 are the default discount mechanic. Note pack size and price-per-piece changes.
- Fit and fabric proof
- Stretch tests, fabric macros and fit guides. These often run for a long time once they work.
- Gender and audience split
- Separate men's and women's lines often mean separate creative sets; compare them side by side.
Every brand we track here
Most new ads in the last 30 days: DaMENSCH, with 459.
Other categories
- Skincare
- Beauty & Ayurveda
- Men's grooming & wellness
- Health & supplements
- Fashion & ethnic wear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Pet care
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which innerwear and loungewear brands run the most Meta ads in India?
Right now XYXX has the most live ads (1,693), followed by DaMENSCH (458) and Clovia (73).
Do innerwear and loungewear brands use more video or image ads?
Across the 6 brands we track, 59% of ads are video, 38% are images and 3% are carousels.
Which innerwear and loungewear brands are included?
Nykd by Nykaa, Clovia, Zivame, Jockey India, XYXX, Damensch, Bummer. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.