Mother and baby ads in India

Mother and baby brands sell safety and trust to anxious first-time parents. Ads lean on certifications, gentle ingredients and real-parent stories.

Today the 5 mother and baby brands we track have 245 ads live, launched 45 in the last 30 days, and 30% of their ads are video, mostly in English.

Updated 14 October 2026

Who is advertising hardest in mother & baby

Superbottoms72Mylo63FirstCry.com43Hopscotch.in37Mother Sparsh30

Ads live on Facebook and Instagram today. Tap a brand to see its ads.

The mother and baby ads running longest

Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.

Formats

Share of all collected ads in the category.

Video30%
Image37%
Carousel33%

Languages

Detected from ad text.

English97%
Hindi3%

What to watch in mother & baby

Safety and certification
Dermatologically tested, toxin-free, paediatrician-approved. Track the trust signal each rival leads with.
Parent testimonials
Real-parent videos tend to run for a long time. Study the ones that stay live longest.
Bundles for life stages
Newborn kits and stage-based bundles are common offers. Note when rivals introduce new ones.

Every brand we track here

Most new ads in the last 30 days: Superbottoms, with 29.

BrandLive nowCollectedNew in 30 daysVideo
Superbottoms72722922%
Mylo63631260%
FirstCry.com434320%
Hopscotch.in373720%
Mother Sparsh3031061%

Other categories

Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.

Questions people ask

Which mother and baby brands run the most Meta ads in India?

Right now Superbottoms has the most live ads (72), followed by Mylo (63) and FirstCry.com (43).

Do mother and baby brands use more video or image ads?

Across the 5 brands we track, 30% of ads are video, 37% are images and 33% are carousels.

Which mother and baby brands are included?

The Moms Co, Mother Sparsh, SuperBottoms, Mylo, FirstCry, Hopscotch, The Baby Brand Store. We collect their public Meta ads every night.

Can I see these brands' ad spend?

No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.