Festival and season ad calendars
When Indian brands advertise for Diwali, Dussehra, the festive season, sale days, winter, summer and the monsoon, who advertises most, and what they offer. Counted from real ads, refreshed every few hours.
- DiwaliOctober to November, peaking in the two weeks before Lakshmi Puja. Diwali is the biggest ad moment of the Indian year.
- Dussehra and NavratriSeptember to October, nine nights of Navratri ending in Dussehra. Navratri and Dussehra open the festive quarter.
- Festive seasonAll year, with the biggest run from August to November. From Rakhi and Onam to Durga Puja, Diwali and Holi, Indian brands advertise around festivals all year.
- Holiday and year-end salesBig sale days in September and October, then Christmas, New Year and end-of-season sales. Big Billion Days, the Great Indian Festival, Christmas, New Year and end-of-season sales: these are the days Indian shoppers wait for.
- WinterNovember to February. Winter changes what India buys: heaters, geysers, moisturisers, woollens, chyawanprash.
- SummerMarch to June. Summer drives ACs, coolers, fans, sunscreen, cold drinks and light clothing.
- MonsoonJune to September. The monsoon brings its own shopping list: frizz care, footwear, raincoats, mosquito protection, water purifiers and comfort food.