Holiday and year-end sales ads in India
Big Billion Days, the Great Indian Festival, Christmas, New Year and end-of-season sales: these are the days Indian shoppers wait for. This page tracks every sale and holiday ad we collect.
In the last 12 months we collected 256 holiday ads from 80 brands. 175 are still live today, and the busiest week started on 5 October.
Season: Big sale days in September and October, then Christmas, New Year and end-of-season sales. Updated 13 October 2026.
The holiday ad calendar
New holiday ads per week over the last 12 months. The tallest bars are when the market is loudest.
Holiday and year-end sales ads still running
The longest-running live holiday ads, one per brand. Ads that survive this long are usually working.
318 days liveSculpt Breast Augmentationāļø Why Winter Is the PERFECT Season for a Mommy Makeover! š©š§š¦āØ Dreaming of restoring your pre-pregnancy confidence? Winter is the ideal t
298 days liveTheManCompanyšØ YEAR END MEGA SALE šØ Any 3 Perfumes @ ā¹599 š FREE Surprise Gift worth ā¹299 āØ Long-lasting | Premium | 50ml each š³ Extra 5% OFF on prep
163 days liveSnitchVacation ka plan bada ho ya small... fit hamesha perfect hona chahiye.MeSnitch Plus Size - because style has no size limit. š“š« . . . @thes
140 days liveCholesterol Relief CommunityI found a wallet in a shopping cart at Walmart last Tuesday. Brown leather. Worn soft at the edges. Tucked under one of those reusable bags 
139 days liveKapivaIām constantly searching for wholesome vacation ideas. Furthermore, this 100% Pure Himalayan Shilajit from @kapiva_official made it a lot si
117 days liveAmazon Family INUp to 70% off | Biggest year-end deals on your favourite Toy listBrands with the most holiday ads
Amazon India39Villain37uppercase18Jessica Smith13crystalslogcabin12Cholesterol Relief Community9Amazon Family IN7GIVA6Garnier India6Pinklay5Ads in the last 12 months that mention holiday.
What they offer
Share of holiday ads whose text mentions each kind of offer. 48% of them are video.
What to watch this season
- Marketplace sale days
- D2C brands run ads that point to Amazon and Flipkart during sale events. Watch whose ads switch landing pages to marketplaces.
- Discount depth
- The offer mix shows how deep the market is discounting. Going deeper than rivals is rarely needed: being visible is.
- End-of-season clearance
- Fashion and footwear clear stock in January and July. Track when rivals start, so you are not the last one in.
Other seasons
How we count: an ad counts as a holiday ad when its text mentions holiday, christmas, xmas, new year or a related word, in English or Hindi. Counts come from Meta ads Zooptrack has collected in India in the last 12 months. Meta does not publish spend, so we never estimate it.
Questions people ask
Which brand runs the most holiday ads?
In the last year Amazon India ran the most holiday ads we collected (39), followed by Villain (37).
When do holiday ads peak?
In our data the busiest week of the last year started on 5 October, with 48 new holiday ads.
Does this include Amazon and Flipkart sale ads?
It includes Meta ads from brands that mention sale events like Big Billion Days or the Great Indian Festival. It does not include ads shown inside Amazon or Flipkart.