Video or image? English or Hindi? And which ads have survived the longest? Live creative patterns across Indian D2C categories.
Key findings
- 53% of the ads collected from Indian D2C brands are video, 39% are images and 8% are carousels.
- Health & supplements is the most video-heavy category (72% video).
- Refrigerators & large appliances leans most on static creative (only 10% video).
- English is the most common ad language (66% of ads), followed by Hindi (22%).
- Cars uses Hindi the most: 53% of its ads.
Video, image or carousel, by category
Share of each category's collected ads, most video-heavy first.
| Category | Video | Image | Carousel | Top language |
|---|---|---|---|---|
| Health & supplements | 72% | 24% | 4% | English (87%) |
| Kitchen & home appliances | 70% | 21% | 9% | English (64%) |
| Women's wellness & hygiene | 69% | 24% | 6% | English (100%) |
| Men's grooming & wellness | 68% | 29% | 3% | English (82%) |
| Skincare | 61% | 36% | 2% | English (43%) |
| Innerwear & loungewear | 59% | 38% | 3% | English (87%) |
| Food & beverage | 54% | 26% | 20% | English (99%) |
| Cars | 52% | 45% | 2% | Hindi (53%) |
| Home & sleep | 51% | 34% | 15% | English (51%) |
| Geysers & heaters | 48% | 48% | 4% | English (73%) |
| Beauty & Ayurveda | 47% | 37% | 16% | English (97%) |
| Air conditioners | 40% | 60% | 0% | English (100%) |
| Footwear | 39% | 49% | 12% | English (100%) |
| Pet care | 39% | 15% | 46% | English (100%) |
| Fashion & ethnic wear | 37% | 39% | 25% | English (100%) |
| Jewellery, eyewear & travel | 36% | 49% | 16% | English (78%) |
| Furniture | 33% | 50% | 17% | English (74%) |
| Audio, wearables & gadgets | 31% | 65% | 4% | English (75%) |
| Mother & baby | 30% | 37% | 33% | English (97%) |
| Laptops & computers | 28% | 51% | 21% | English (100%) |
| Bikes, scooters & EVs | 25% | 66% | 9% | English (51%) |
| Mobile phones | 13% | 75% | 12% | English (100%) |
| Refrigerators & large appliances | 10% | 90% | 0% | English (100%) |
The longest-running D2C ads still live
Brands switch off losing ads quickly. These have stayed live the longest across every category we track: the best public evidence of what works.
774 days liveboAtYour never-ending playlist 🤝 up to 42 HRS playtime. Change the way you experience sound with our best-selling Airdopes 141. Bag It NOW!
710 days liveSlurrp FarmOnly 100% Honest Yummy-ness packed with a lot of love by 2 mothers. All our products are made with No Maida, No Refined Sugar, No Preservati703 days liveboAtExperience seamless sound with boAt Airdopes 161. Enjoy long-lasting playtime, quick charging, and crystal-clear calls.
596 days liveCloviaGet your hands on the favourite products with 50-70% off! Also get flat 150 off on 699 use code CLVF150 for first purchase through Clovia Ap
596 days liveCloviaSay bye-bye to boring bra and hello to high-glam bras. 3 Party bras for ₹1099 only crafted with superior quality fabrics. ✔ Padded Cups ✔ Un
498 days liveNykaaAchieve the perfect flush with creamy textures, vibrant tints, hydrating liquids, or convenient stick blushes! 🌸 Shop now at Nykaa.
498 days liveNykaaDiscover the best of French skincare with Nykaa's French Pharmacy collection ✨💆♀️ Shop now at Nykaa! 🛍️
488 days liveSuperbottomsAs a mom, you want the best for your child. Uno Cloth Diapers are crafted not just for playtime but also for a whole night of dryness and no
488 days liveSuperbottomsRaise your hand if you thought langots were a thing of the past—until motherhood changed your mind! 👩🏻🍼 No rashes, no plastic, and I can How we measure. Zooptrack collects every public ad from 155 Indian D2C brands in Meta's Ad Library (India) every night, across 23 categories. Counts include live and stopped ads we have collected. Live means running on the day this page was built; new in 30 days counts ads first seen in the last 30 days. Format comes from Meta's ad data; language is detected from ad text. Meta does not publish spend, reach or results for commercial ads in India, so nothing here estimates spend. Rebuilt daily; this version: 14 October 2026.