Beauty and Ayurveda ads in India
Makeup, fragrance and Ayurvedic beauty brands sell on look, ritual and heritage. Creative tends to be visual first, with festive and gifting moments driving bursts of new ads.
Today the 9 beauty and Ayurvedic brands we track have 370 ads live, launched 177 in the last 30 days, and 49% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in beauty & ayurveda
Biotique65SUGAR Cosmetics60Nykaa48Forest Essentials45Khadi Natural42Arata41SoulflowerIndia34Vedix34Kama Ayurveda1Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The beauty and ayurveda ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
665 days liveSoulflowerIndiaRapid Hair Growth Now!⏰🏎️💨 Soulflower x Myntra Our #1 Selling Redensyl Rosemary Hair Growth Serum in India is now available on Myntra at U
497 days liveNykaaGet glowing with top picks in beauty essentials under ₹800 ⭐ Shop Now at Nykaa 🛍️
497 days liveNykaaDiscover the best of French skincare with Nykaa's French Pharmacy collection ✨💆♀️ Shop now at Nykaa! 🛍️
264 days liveVedix[FREE] Ultimate Thickness. Unmatched Shine. Vedix Happy Hair Offer! 💖 Get yourself 3x thickness and shine this season of Love.💖 FREE Saha 264 days liveVedixHair Science To Give You Healthy, Long And Strong Hair. With Vedix customised Ayurveda, you get 2X effective hair care with the goodness of 
181 days liveSUGAR CosmeticsClock it before the rally, because Tan Ban isn’t a last-minute move⏰ #BeforeYouShowUp Product: ☀️ SUGAR Tan Ban 4% Niacinamide Sunscreen LigFormats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in beauty & ayurveda
- Festive bursts
- Count new launches in the weeks before Diwali, Raksha Bandhan and wedding season. A sudden jump usually means a seasonal push.
- Gift sets and minis
- Gift boxes and travel minis are a common way to discount without cutting the hero price.
- Heritage vs. results
- Ayurvedic brands often lead with tradition, modern brands with results. See which angle a rival keeps paying for.
Every brand we track here
Most new ads in the last 30 days: Biotique, with 60.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| Biotique | 65 | 65 | 60 | 48% |
| SUGAR Cosmetics | 60 | 60 | 34 | 58% |
| Nykaa | 48 | 52 | 13 | 29% |
| Forest Essentials | 45 | 49 | 19 | 16% |
| Khadi Natural | 42 | 42 | 21 | 60% |
| Arata | 41 | 41 | 12 | 95% |
| SoulflowerIndia | 34 | 34 | 17 | 18% |
| Vedix | 34 | 34 | 1 | 79% |
| Kama Ayurveda | 1 | 1 | 0 | 100% |
Other categories
- Skincare
- Men's grooming & wellness
- Health & supplements
- Fashion & ethnic wear
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Pet care
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which beauty and Ayurvedic brands run the most Meta ads in India?
Right now Biotique has the most live ads (65), followed by SUGAR Cosmetics (60) and Nykaa (48).
Do beauty and Ayurvedic brands use more video or image ads?
Across the 9 brands we track, 49% of ads are video, 33% are images and 18% are carousels.
Which beauty and Ayurvedic brands are included?
Sugar Cosmetics, Nykaa, Kama Ayurveda, Forest Essentials, Biotique, Khadi Natural, Just Herbs, Soulflower, Bella Vita Organic, Vedix, Arata. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.