Men's grooming and wellness ads in India
Men's grooming and wellness brands, from beard care to hair-loss treatment, rely heavily on problem-first hooks, founder or expert faces, and Hindi creative to reach beyond metros.
Today the 6 men's grooming and wellness brands we track have 1,103 ads live, launched 870 in the last 30 days, and 71% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in men's grooming & wellness
BEARDO for Men938Villain56Traya40Bombay Shaving Company35TheManCompany34Ustraa0Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The men's grooming and wellness ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
335 days liveTheManCompany💪 International Men’s Day Sale is Live! 💪 Buy ANY 3 Premium Perfumes @ just ₹599 & get a FREE Charcoal Face Wash with your order! 💥 🔥 Ce
298 days liveTheManCompany🚨 YEAR END MEGA SALE 🚨 Any 3 Perfumes @ ₹599 🎁 FREE Surprise Gift worth ₹299 ✨ Long-lasting | Premium | 50ml each 💳 Extra 5% OFF on prep
214 days liveBEARDO for MenMade for men who keep things sharp, not complicated
201 days liveTrayaWe understand that hair fall can have multiple causes, from poor nutrition and genetics to a hectic lifestyle and disrupted sleep schedule. 
191 days liveTrayaTreat your hair fall before it's too late! In Stages 1 to 4 correct medications and treatments can help regrow your hair. But once you hit s
190 days liveBEARDO for MenThe Nex-Gen Ape-X Prime 3-in-1 Trimmer ✅Multi-purpose Trimmer with 3 Attachments ✅120 mins Runtime ✅Self-sharpening Blades ✅IPX 5 Water ResiFormats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in men's grooming & wellness
- Problem-first hooks
- Hair fall, beard patchiness, confidence. The first three seconds name the problem; watch how rivals phrase it.
- Hindi and Hinglish
- Language mix tells you which audience a rival is chasing. A rise in Hindi ads often signals a push into tier-2 cities.
- Consultation offers
- Free assessments and doctor consults lower the barrier for treatment brands. Note when a rival adds or drops them.
Every brand we track here
Most new ads in the last 30 days: BEARDO for Men, with 815.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| BEARDO for Men | 938 | 1,107 | 815 | 72% |
| Villain | 56 | 56 | 38 | 55% |
| Traya | 40 | 40 | 3 | 93% |
| Bombay Shaving Company | 35 | 35 | 8 | 80% |
| TheManCompany | 34 | 34 | 6 | 47% |
| Ustraa | 0 | 40 | 0 | 57% |
Other categories
- Skincare
- Beauty & Ayurveda
- Health & supplements
- Fashion & ethnic wear
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Pet care
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which men's grooming and wellness brands run the most Meta ads in India?
Right now BEARDO for Men has the most live ads (938), followed by Villain (56) and Traya (40).
Do men's grooming and wellness brands use more video or image ads?
Across the 6 brands we track, 71% of ads are video, 26% are images and 3% are carousels.
Which men's grooming and wellness brands are included?
The Man Company, Bombay Shaving Company, Beardo, Ustraa, Man Matters, Bold Care, Traya, Villain. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.