Footwear ads in India

Footwear D2C brands compete on comfort, style and price. Product demos and comfort claims are the standard creative, with sale events driving bursts of new ads.

Today the 4 footwear brands we track have 754 ads live, launched 466 in the last 30 days, and 39% of their ads are video, mostly in English.

Updated 13 October 2026

Who is advertising hardest in footwear

Neemans636Bacca Bucci64Campus Shoes54Sparx0

Ads live on Facebook and Instagram today. Tap a brand to see its ads.

The footwear ads running longest

Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.

Formats

Share of all collected ads in the category.

Video39%
Image49%
Carousel12%

Languages

Detected from ad text.

English100%

What to watch in footwear

Comfort proof
Flex tests, all-day wear stories and material close-ups. Long-running versions show what actually convinces buyers.
Range vs. hero
Some rivals push one hero shoe, others a whole range. The format mix (video vs. carousel) usually tells you which.
Price-led sales
Watch for flat-price and 'buy 2' offers around sale seasons.

Every brand we track here

Most new ads in the last 30 days: Neemans, with 440.

BrandLive nowCollectedNew in 30 daysVideo
Neemans63665444043%
Bacca Bucci64642122%
Campus Shoes545459%
Sparx010100%

Other categories

Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.

Questions people ask

Which footwear brands run the most Meta ads in India?

Right now Neemans has the most live ads (636), followed by Bacca Bucci (64) and Campus Shoes (54).

Do footwear brands use more video or image ads?

Across the 4 brands we track, 39% of ads are video, 49% are images and 12% are carousels.

Which footwear brands are included?

Neemans, Bacca Bucci, Campus Shoes, Sparx. We collect their public Meta ads every night.

Can I see these brands' ad spend?

No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.