Calculators for D2C unit economics.
ROAS, break-even ROAS, CAC, contribution margin and RTO. Each shows the formula and a worked rupee example.
- ROAS calculatorCalculate return on ad spend from revenue and advertising spend.
- Break-even ROAS calculatorCalculate the ROAS at which contribution covers ad spend under a simple margin assumption.
- CAC calculatorCalculate customer acquisition cost from acquisition spend and new customers.
- Contribution margin calculatorEstimate contribution margin from revenue and variable costs with explicit inputs.
- RTO calculatorCalculate return-to-origin rate from shipped orders and returned orders.