Health and supplement ads in India
Supplement and nutrition brands compete on trust: certifications, experts and visible results. Ads often lean on education and subscription offers rather than one-off discounts.
Today the 11 health, nutrition and fitness brands we track have 1,034 ads live, launched 628 in the last 30 days, and 71% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in health & supplements
Kapiva676Wellbeing Nutrition64OZiva50Nutrabay.com43Plix40Be Bodywise40Bold Fit39MuscleBlaze37HealthKart30Gritzo - Personalized Nutrition For Your Child15Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The health and supplement ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
736 days liveMuscleBlaze🏋️Amp Up Your Fitness Regime With MuscleBlaze Fish Oil & MB-Vite Daily Multivitamin! 💊 Order The Combo @ Rs. 599 Today. 💸736 days liveMuscleBlaze🏋️Amp Up Your Fitness Regime With MuscleBlaze Fish Oil & MB-Vite Daily Multivitamin! 💊 Order The Combo @ Rs. 599 Today. 💸
716 days liveHealthKart🙅♂️ Skip Excuses…And Chase Your Fitness Goals W/ MuscleBlaze Bestselling Fuels. ⛽🏋️ Bag Your Faves Now @ Upto 40% Off To Support Your Jour
552 days livePlixPlix Weight Loss Quiz Is Live🤩 ✅ Up to 50% Or More ✅Customized Diet Plans ✅Weight Management Consultation ✅Workout Videos ✅Start Seeing Res
490 days liveHealthKartBuy Huge Range of #MuscleBlaze Bodybuilding #Supplements. India's leading Online Sports Nutrition Brand. Upto 50% Off On - Whey Proteins, Ma
432 days livePlixPlix Weight Loss Quiz Is Live🤩 ✅ Up to 50% Or More ✅Customized Diet Plans ✅Weight Management Consultation ✅Workout Videos ✅Start Seeing ResFormats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in health & supplements
- Education-led video
- Explainers on ingredients and benefits. Long-running videos here usually anchor the brand's whole funnel.
- Subscribe-and-save
- Watch for subscription and 'buy 3 months' offers; they show where a rival is fighting for repeat purchase.
- Claims and trust signals
- Lab-tested, clinically studied, expert-approved. Track which trust signal each rival leads with.
Every brand we track here
Most new ads in the last 30 days: Kapiva, with 525.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| Kapiva | 676 | 676 | 525 | 79% |
| Wellbeing Nutrition | 64 | 64 | 35 | 47% |
| OZiva | 50 | 50 | 25 | 56% |
| Nutrabay.com | 43 | 43 | 24 | 45% |
| Plix | 40 | 41 | 0 | 88% |
| Be Bodywise | 40 | 41 | 0 | 78% |
| Bold Fit | 39 | 39 | 15 | 51% |
| MuscleBlaze | 37 | 37 | 4 | 27% |
| HealthKart | 30 | 31 | 0 | 68% |
| Gritzo - Personalized Nutrition For Your Child | 15 | 15 | 0 | 20% |
| Mars by GHC | 0 | 2 | 0 | 100% |
Other categories
- Skincare
- Beauty & Ayurveda
- Men's grooming & wellness
- Fashion & ethnic wear
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Pet care
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which health, nutrition and fitness brands run the most Meta ads in India?
Right now Kapiva has the most live ads (676), followed by Wellbeing Nutrition (64) and OZiva (50).
Do health, nutrition and fitness brands use more video or image ads?
Across the 11 brands we track, 71% of ads are video, 22% are images and 7% are carousels.
Which health, nutrition and fitness brands are included?
Kapiva, Plix, Oziva, Wellbeing Nutrition, Power Gummies, Mars by GHC, Be Bodywise, MuscleBlaze, HealthKart, Fast&Up, Gritzo, Nutrabay, Cult.fit, Boldfit. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.