Pet care ads in India
Pet food, treats and accessories brands sell to devoted pet parents. Cute-first creative, ingredient transparency and first-order offers are the recurring patterns.
Today the 2 pet-care brands we track have 84 ads live, launched 16 in the last 30 days, and 36% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in pet care
Heads Up For Tails42Supertails42Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The pet care ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
370 days liveHeads Up For TailsYour pet’s favourites at UP TO 60% OFF?! 😯 We bet you’ve never seen this before, and you never will anywhere else 🙌 Explore the HUFT Outle
273 days liveHeads Up For TailsDid you know that ordinary chew bones most readily available in the market are not actually suitable for consumption? 👀 Your dog deserves t
85 days liveSupertailsIs your dog scratching more than usual this monsoon? 🐕💦 We know how stressful it is to see your pet uncomfortable. Book an appointment wit
64 days liveSupertailsPapa Pawsome Itch No More Shampoo with Conditioner for DogsFormats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in pet care
- Pet-first video
- Short videos of pets reacting to food or toys. The long-running ones are usually the brand's best performers.
- Ingredient transparency
- Real meat, grain-free, vet-approved. Watch which claim each rival repeats.
- First-order and repeat offers
- Pet care is a repeat-purchase category; look for subscription and auto-reorder offers.
Every brand we track here
Most new ads in the last 30 days: Supertails, with 12.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| Heads Up For Tails | 42 | 43 | 4 | 51% |
| Supertails | 42 | 42 | 12 | 21% |
Other categories
- Skincare
- Beauty & Ayurveda
- Men's grooming & wellness
- Health & supplements
- Fashion & ethnic wear
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which pet-care brands run the most Meta ads in India?
Right now Heads Up For Tails has the most live ads (42), followed by Supertails (42).
Do pet-care brands use more video or image ads?
Across the 2 brands we track, 36% of ads are video, 15% are images and 48% are carousels.
Which pet-care brands are included?
Supertails, Heads Up For Tails, Drools, Wiggles. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.