Fashion and ethnic wear ads in India
Fashion brands run the highest volume of creative of almost any D2C category, because every drop, colour and season needs new ads. Catalogue and carousel formats dominate.
Today the 12 fashion and ethnic-wear brands we track have 514 ads live, launched 193 in the last 30 days, and 36% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in fashion & ethnic wear
Bewakoof.com68Rare Rabbit56Libas56FableStreet51The Souled Store47Pinklay46Fabindia45Snitch44Suta43Jaypore40Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The fashion and ethnic wear ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
451 days liveSnitch🚨Your wardrobe upgrade starts here The Snitch Collection is where trend meets tech-fit. 🔥 From sharp shirts to off-duty essentials — we’re
451 days liveSnitchBlack Mid Rise Relaxed Fit Trousers
369 days liveThe Souled StoreYour New Favorite Look is Here ❤️ The Souled Store brings you the most stylish, comfortable, and casual pieces of the season. Shop the colle
305 days liveThe Souled StoreYour favorite store, now just a click away! Shop The Souled Store online.
244 days liveOkhaiExperience the beauty of authentic, handmade products crafted by 30,000 artisans across India. Okhai brings you timeless fashion, home décor
221 days liveOkhaiExperience the beauty of authentic, handmade products crafted by 30,000 artisans across India. Okhai brings you timeless fashion, home décorFormats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in fashion & ethnic wear
- Drop cadence
- New ads per week is a proxy for how often a rival launches collections. Spikes mark new drops or sales.
- Catalogue vs. story
- Carousels and catalogue ads sell inventory; video and model stories build the brand. The mix shows a rival's priority.
- Sale windows
- End-of-season and festive sales show up as bursts of discount-led creative. Plan your counter-moves around them.
Every brand we track here
Most new ads in the last 30 days: FableStreet, with 50.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| Bewakoof.com | 68 | 68 | 37 | 7% |
| Rare Rabbit | 56 | 60 | 43 | 18% |
| Libas | 56 | 56 | 9 | 21% |
| FableStreet | 51 | 51 | 50 | 73% |
| The Souled Store | 47 | 47 | 3 | 32% |
| Pinklay | 46 | 46 | 12 | 57% |
| Fabindia | 45 | 45 | 10 | 29% |
| Snitch | 44 | 46 | 1 | 46% |
| Suta | 43 | 44 | 16 | 52% |
| Jaypore | 40 | 44 | 10 | 30% |
| Okhai | 16 | 17 | 0 | 71% |
| Bunaai | 2 | 2 | 2 | 0% |
Other categories
- Skincare
- Beauty & Ayurveda
- Men's grooming & wellness
- Health & supplements
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Pet care
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which fashion and ethnic-wear brands run the most Meta ads in India?
Right now Bewakoof.com has the most live ads (68), followed by Rare Rabbit (56) and Libas (56).
Do fashion and ethnic-wear brands use more video or image ads?
Across the 12 brands we track, 36% of ads are video, 41% are images and 24% are carousels.
Which fashion and ethnic-wear brands are included?
Snitch, The Souled Store, Bewakoof, Rare Rabbit, Libas, Bunaai, FableStreet, Pinklay, Suta, Okhai, Fabindia, Jaypore, The Label Life. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.