How Indian D2C brands advertise on Meta right now, measured from their public ads and refreshed every day.
Key findings
- The 153 Indian D2C brands we track have 14,708 ads live on Facebook and Instagram right now, out of 16,885 collected.
- They launched 9,518 new ads in the last 30 days.
- Innerwear & loungewear has the most active ads of any category (2,354).
- Skincare launched the most new ads in the last 30 days (1,904).
- XYXX is the most active single advertiser, with 1,693 live ads.
- 54% of ads are video and English is the top language (66%).
Ad activity in 23 D2C categories
Sorted by ads live today.
Innerwear & loungewear2,354Skincare2,279Health & supplements1,597Audio, wearables & gadgets1,462Jewellery, eyewear & travel1,176Men's grooming & wellness1,103Footwear754Home & sleep699Food & beverage660Fashion & ethnic wear514Kitchen & home appliances485Furniture431Beauty & Ayurveda370Mother & baby168Women's wellness & hygiene160Bikes, scooters & EVs133Laptops & computers96Pet care84Geysers & heaters65Cars59Mobile phones51Refrigerators & large appliances6Air conditioners2
| Category | Brands | Live now | New in 30 days | Video |
|---|---|---|---|---|
| Innerwear & loungewear | 6 | 2,354 | 923 | 59% |
| Skincare | 15 | 2,279 | 1,904 | 64% |
| Health & supplements | 11 | 1,597 | 1,095 | 74% |
| Audio, wearables & gadgets | 3 | 1,462 | 1,383 | 31% |
| Jewellery, eyewear & travel | 10 | 1,176 | 1,039 | 35% |
| Men's grooming & wellness | 6 | 1,103 | 870 | 71% |
| Footwear | 4 | 754 | 466 | 39% |
| Home & sleep | 6 | 699 | 245 | 52% |
| Food & beverage | 20 | 660 | 286 | 50% |
| Fashion & ethnic wear | 12 | 514 | 193 | 36% |
| Kitchen & home appliances | 6 | 485 | 210 | 72% |
| Furniture | 6 | 431 | 336 | 33% |
| Beauty & Ayurveda | 9 | 370 | 177 | 49% |
| Mother & baby | 5 | 168 | 34 | 43% |
| Women's wellness & hygiene | 5 | 160 | 71 | 77% |
| Bikes, scooters & EVs | 7 | 133 | 47 | 25% |
| Laptops & computers | 3 | 96 | 75 | 28% |
| Pet care | 2 | 84 | 16 | 36% |
| Geysers & heaters | 4 | 65 | 44 | 68% |
| Cars | 5 | 59 | 49 | 60% |
| Mobile phones | 4 | 51 | 48 | 16% |
| Refrigerators & large appliances | 1 | 6 | 6 | 10% |
| Air conditioners | 3 | 2 | 1 | 40% |
The 15 brands with the most live ads
Across every category we track.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| XYXX | 1,693 | 1,693 | 326 | 67% |
| boAt | 1,456 | 1,456 | 1,379 | 31% |
| Kapiva | 1,239 | 1,239 | 992 | 79% |
| Foxtale | 960 | 1,365 | 700 | 71% |
| BEARDO for Men | 938 | 1,107 | 815 | 72% |
| Neemans | 636 | 654 | 440 | 43% |
| Mamaearth | 595 | 1,282 | 1,037 | 66% |
| GIVA | 473 | 533 | 424 | 12% |
| DaMENSCH | 458 | 494 | 459 | 44% |
| Wakefit Solutions | 422 | 426 | 43 | 45% |
| Lenskart | 298 | 302 | 187 | 51% |
| Atomberg Technologies | 297 | 399 | 68 | 82% |
| Urban Ladder | 283 | 306 | 267 | 30% |
| Minimalistinc | 197 | 198 | 11 | 52% |
| Salty | 150 | 191 | 127 | 91% |
How we measure. Zooptrack collects every public ad from 153 Indian D2C brands in Meta's Ad Library (India) every night, across 23 categories. Counts include live and stopped ads we have collected. Live means running on the day this page was built; new in 30 days counts ads first seen in the last 30 days. Format comes from Meta's ad data; language is detected from ad text. Meta does not publish spend, reach or results for commercial ads in India, so nothing here estimates spend. Rebuilt daily; this version: 13 October 2026.