Furniture ads in India
Furniture is a high-ticket, long-consideration buy. Online furniture brands sell with room shots, financing and fast delivery promises, and big sale events drive most of the year's ad volume.
Today the 6 furniture brands we track have 431 ads live, launched 336 in the last 30 days, and 33% of their ads are video, mostly in English.
Updated 13 October 2026
Who is advertising hardest in furniture
Urban Ladder283Pepperfry99IKEA26Nilkamal22Durian Full Home Customisation1Royaloak Furniture Nagercoil0Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The furniture ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
453 days liveNilkamalपुराना से पुराना दाद खाज खुजली को जड़ से मिटाने का ऐक ही उपाय सिर्फ 7-10 दिनों में ही दाद खाज को जड़ से मिटा देता है
228 days liveUrban LadderExplore 40,000+ furniture designs, only at Urban Ladder. Find premium options across living, dining, bedroom and more 🚚
228 days liveUrban LadderExplore 40,000+ furniture designs, only at Urban Ladder. Find premium options across living, dining, bedroom and more 🚚
222 days liveNilkamalसालो-साल पुरानी दाद खाज खुजली जड़ से ख़तम नीलकमल अपनाये दाद खाज खुजली जड़ से भगाये
197 days liveIKEAMake organising simple with storage for clothes, shoes, and so much more. Shop by Phone - 1800 419 4532
189 days liveIKEARefresh every corner of your home with smart, stylish IKEA essentials made for everyday living. Shop at IKEA.in or in-store. Shop by Phone -Formats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in furniture
- Room-set creative
- Full-room shots sell a lifestyle; single-product shots sell a price. Watch which rivals use which, and for what.
- Financing and delivery
- No-cost EMI, free assembly and delivery in days are the levers. Note when a rival adds or drops one.
- Sale-event spikes
- Festive and end-of-season sales bring the biggest discounts. Track who starts first.
Every brand we track here
Most new ads in the last 30 days: Urban Ladder, with 267.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| Urban Ladder | 283 | 306 | 267 | 30% |
| Pepperfry | 99 | 140 | 68 | 36% |
| IKEA | 26 | 27 | 0 | 0% |
| Nilkamal | 22 | 22 | 0 | 91% |
| Durian Full Home Customisation | 1 | 1 | 1 | 0% |
| Royaloak Furniture Nagercoil | 0 | 1 | 0 | 100% |
Other categories
- Skincare
- Beauty & Ayurveda
- Men's grooming & wellness
- Health & supplements
- Fashion & ethnic wear
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Women's wellness & hygiene
- Pet care
- Kitchen & home appliances
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which furniture brands run the most Meta ads in India?
Right now Urban Ladder has the most live ads (283), followed by Pepperfry (99) and IKEA (26).
Do furniture brands use more video or image ads?
Across the 6 brands we track, 33% of ads are video, 50% are images and 17% are carousels.
Which furniture brands are included?
Pepperfry, Urban Ladder, Godrej Interio, Durian, Nilkamal, Royaloak, IKEA, HomeTown. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.