Women's wellness and hygiene ads in India
Period-care and intimate-hygiene brands balance education with product. Ads often break taboos with direct, conversational hooks and lean on subscriptions and trial packs.
Today the 5 women's wellness and hygiene brands we track have 267 ads live, launched 154 in the last 30 days, and 69% of their ads are video, mostly in English.
Updated 14 October 2026
Who is advertising hardest in women's wellness & hygiene
Carmesi66Azah62Pee Safe60Nua40Sirona Hygiene39Ads live on Facebook and Instagram today. Tap a brand to see its ads.
The women's wellness and hygiene ads running longest
Still live today. Brands switch off losing ads within days, so these have almost certainly earned their place.
153 days livePee SafeBulky pads? Immediate no. 🚫 Ultra-thin comfort? Yes pls 💕 Pee Safe Ultra Thin Sanitary Pads Soft. Safe. Rash-free comfort 💅 Now available
140 days liveAzahMini Face & Eyebrow Trimmer for Women₹699
140 days liveAzahRash-Free Sanitary Pads With Disposable Bags | Box of 30 | Super Absorbent and Cottony Soft | Regular to Heavy Flow₹449
103 days liveCarmesiFreshness meets underarm care with Carmesi Glow Revive Deodorant Roll-On. 💖 Combat body odour effectively while helping restore your natura
103 days liveCarmesiFreshness meets underarm care with Carmesi Glow Revive Deodorant Roll-On. 💖 Combat body odour effectively while helping restore your natura
88 days liveSirona HygieneBuy 2 Get 1 Free Stock up on your favorite period care and intimate hygiene essentials without breaking the bank. Pay for just two products Formats
Share of all collected ads in the category.
Languages
Detected from ad text.
What to watch in women's wellness & hygiene
- Education hooks
- Myth-busting and 'what no one tells you' openers. These often anchor long-running campaigns.
- Trial packs and subscriptions
- Low-price trial packs and monthly subscriptions lower the first purchase. Track price changes on them.
- Tone and language
- Some rivals stay clinical, others playful. The language mix shows which audience they are reaching.
Every brand we track here
Most new ads in the last 30 days: Azah, with 50.
| Brand | Live now | Collected | New in 30 days | Video |
|---|---|---|---|---|
| Carmesi | 66 | 67 | 25 | 84% |
| Azah | 62 | 62 | 50 | 94% |
| Pee Safe | 60 | 62 | 26 | 76% |
| Nua | 40 | 40 | 27 | 40% |
| Sirona Hygiene | 39 | 39 | 26 | 26% |
Other categories
- Skincare
- Beauty & Ayurveda
- Men's grooming & wellness
- Health & supplements
- Fashion & ethnic wear
- Innerwear & loungewear
- Audio, wearables & gadgets
- Home & sleep
- Jewellery, eyewear & travel
- Footwear
- Food & beverage
- Mother & baby
- Pet care
- Kitchen & home appliances
- Furniture
- Cars
- Bikes, scooters & EVs
- Mobile phones
- Laptops & computers
- Air conditioners
- Refrigerators & large appliances
- Geysers & heaters
Counts come from Meta's public Ad Library for India and update daily. Meta does not publish spend or results for commercial ads, so no figure here is a spend estimate.
Questions people ask
Which women's wellness and hygiene brands run the most Meta ads in India?
Right now Carmesi has the most live ads (66), followed by Azah (62) and Pee Safe (60).
Do women's wellness and hygiene brands use more video or image ads?
Across the 5 brands we track, 69% of ads are video, 24% are images and 6% are carousels.
Which women's wellness and hygiene brands are included?
Sirona, Pee Safe, Nua, Carmesi, Azah. We collect their public Meta ads every night.
Can I see these brands' ad spend?
No. Meta does not publish spend, reach or results for commercial ads in India. We show what is public: every ad, when it started, whether it is live, its format and language.