Dussehra and Navratri ads in India
Navratri and Dussehra open the festive quarter. Fashion, jewellery and vehicles lead, and many brands use it to test offers before Diwali. This page tracks every Dussehra and Navratri ad we collect.
In the last 12 months we collected 65 Dussehra ads from 19 brands. 40 are still live today, and the busiest week started on 5 October.
Season: September to October, nine nights of Navratri ending in Dussehra. Updated 14 October 2026.
The Dussehra ad calendar
New Dussehra ads per week over the last 12 months. The tallest bars are when the market is loudest.
Dussehra and Navratri ads still running
The longest-running live Dussehra ads, one per brand. Ads that survive this long are usually working.
144 days liveCholesterol Relief CommunityTotal Cholesterol 267 at Age 59. My Father Hit 264 at Age 57. His Doctor Started Atorvastatin. He Died at 68 With Liver Damage and Memory Lo
59 days liveNick ThompsonA guy I've known since college had the exact same thing I did. Bloated after every meal. Brain fog every afternoon. A gut that kept growing 
28 days liveBEARDO for Men😭 mummy ko outfit passand aa gyaa Comment💫 "link" i will send the link in your dm You can get all these beardo products at just 999/-🥹 #g
23 days liveGIVAOur Navaratri mantra? Twirl big, laugh loud & let the sparkle do the rest ✨💃😉 Use code VANSH15 for 15% off your next order 🫶🏻 @nisarg___
22 days liveAqualogica#AD If smelling good was a personality, this would literally be mine 🍭✨ Meet Sugar Baddie a sweet, fluffy, marshmallow-y and literally smel
13 days liveAmazon India🛍️ Amazon Great Indian Festival Sale Upto 40% OFF category wise | Under ₹599 Festive season = getting ready, dressing up & looking your besBrands with the most Dussehra ads
Jessica Smith13GIVA9Nykaa9Cholesterol Relief Community6Amazon India5American Health Support Community3Chaayos2BEARDO for Men2Pepperfry2XYXX2Ads in the last 12 months that mention Dussehra.
What they offer
Share of Dussehra ads whose text mentions each kind of offer. 38% of them are video.
What to watch this festival
- A rehearsal for Diwali
- Offers that work in Navratri often scale into Diwali. Note which hooks rivals keep running after Dussehra.
- Shubh muhurat buying
- Vehicles, gold and big appliances push 'auspicious day' purchase messages. Watch how rivals frame the occasion.
- Regional timing
- Garba in Gujarat, Durga Puja in Bengal, Dasara in Karnataka: regional language ads show who is targeting which state.
Other seasons
How we count: an ad counts as a Dussehra ad when its text mentions dussehra, dusshera, dussera, dasara or a related word, in English or Hindi. Counts come from Meta ads Zooptrack has collected in India in the last 12 months. Meta does not publish spend, so we never estimate it.
Questions people ask
Which brand runs the most Dussehra ads?
In the last year Jessica Smith ran the most Dussehra ads we collected (13), followed by GIVA (9).
When do Dussehra ads peak?
In our data the busiest week of the last year started on 5 October, with 23 new Dussehra ads.
Which categories advertise most for Navratri and Dussehra?
The category breakdown on this page counts it from live ads: fashion, jewellery, vehicles and appliances usually lead.