Monsoon ads in India
The monsoon brings its own shopping list: frizz care, footwear, raincoats, mosquito protection, water purifiers and comfort food. This page tracks every monsoon ad we collect.
In the last 12 months we collected 465 monsoon ads from 71 brands. 363 are still live today, and the busiest week started on 14 September.
Season: June to September. Updated 13 October 2026.
The monsoon ad calendar
New monsoon ads per week over the last 12 months. The tallest bars are when the market is loudest.
Monsoon ads still running
The longest-running live monsoon ads, one per brand. Ads that survive this long are usually working.
300 days liveCountry DelightCountry Delight Desi Danedar Ghee is made using homestyle process. So, it retains the flavorful aroma and grainy texture like homemade ghee
256 days livePlix✨ Glossy, soft hair on a budget? This simple haircare routine keeps my hair shiny, frizz-free & healthy 🌿✨ @myplixlife No expensive product
158 days liveNitish SharmaScam or worth it❓ Comment “spray” for 🔗 #haircare #dryhair #frizzyhair #frizzyhairproblems Sorry, we're having trouble playing this video.
134 days liveMCaffeineComment ‘Link’ To Get The Link Of This Amazing Anti-Frizz Perfume Hair Spray. MCaffeine Anti Frizz spray, Rough Hair solution, frizzy hair s
122 days liveKent RO SystemsConvert hard water to soft to avoid a host of problems like frizzy hair, sticky hair & hair fall, and scaling of skin.
117 days liveFoxtaleGlowy skin in 30 seconds? Say less✨ This Super Glow Face Wash from @foxtaleskin powered by Vitamin C and Papaya Enzymes, gently cleanses, heBrands with the most monsoon ads
Moxie Beauty169Foxtale42BEARDO for Men32RenéeCosmetics25Mamaearth23Minimalistinc20Kent RO Systems12Atomberg Technologies11Reliance Digital8The Brainy Bear Store8Ads in the last 12 months that mention monsoon.
What they offer
Share of monsoon ads whose text mentions each kind of offer. 66% of them are video.
What to watch this season
- Problem-first hooks
- Frizz, fungal infections, damp clothes: monsoon ads open with the problem. Watch which problem each rival owns.
- Health and hygiene
- Water purifiers and immunity products push hardest in the rains. Track their claims and certifications.
- Regional arrival
- The monsoon reaches Kerala in June and Delhi in July. Language and timing show who is following the rains.
Other seasons
How we count: an ad counts as a monsoon ad when its text mentions monsoon, rainy, rainy season, barish or a related word, in English or Hindi. Counts come from Meta ads Zooptrack has collected in India in the last 12 months. Meta does not publish spend, so we never estimate it.
Questions people ask
Which brand runs the most monsoon ads?
In the last year Moxie Beauty ran the most monsoon ads we collected (169), followed by Foxtale (42).
When do monsoon ads peak?
In our data the busiest week of the last year started on 14 September, with 66 new monsoon ads.
Which categories advertise most in the monsoon?
See the category breakdown on this page: it is counted from every monsoon ad we have collected.