Diwali ads in India
Diwali is the biggest ad moment of the Indian year. Brands start earlier every year, gifting and bundle offers take over, and costs per click jump. This page tracks every Diwali ad we collect, live.
In the last 12 months we collected 234 Diwali ads from 16 brands. 191 are still live today, and the busiest week started on 5 October.
Season: October to November, peaking in the two weeks before Lakshmi Puja. Updated 13 October 2026.
The Diwali ad calendar
New Diwali ads per week over the last 12 months. The tallest bars are when the market is loudest.
Diwali ads still running
The longest-running live Diwali ads, one per brand. Ads that survive this long are usually working.
210 days liveWakefit SolutionsUpto 65% off on Latex Mattress in Wakefit Diwali Dhamaka Sale
63 days liveMilton🎁 Corporate Gifting Made Easy with Milton! 🎁 Looking for premium, thoughtful gifts for your employees or clients this Diwali season? Milto
38 days liveRenéeCosmeticsMeet your skin’s new best friend — @reneeofficial Pink Therapy PDRN Serum. Lightweight, deeply hydrating & powered with Niacinamide, Hyaluro
31 days liveNaina's Ayurveda Notesபோன வருஷம் நான் தலைமுடிக்காகவே ₹28,400 செலவு பண்ணினேன். ஒவ்வொரு ரசீதும் என்கிட்ட இருக்கு. இன்னைக்கும் என் தலையணையில அதே முடிதான். 😔 நான் கவ
22 days liveVIP World Garh Road Meerut , Opposite Hyundai Samudra**FLIPAY INDIA – MEERUT** **Bulk & Corporate Gifting | PAN-India Supply** Looking for premium and practical gifts for your employees, client
21 days liveSuperbottomsThinking of thoughtful gifts this Diwali? I got the perfect solution! @SuperBottoms Baby Diapering Mega Gift Box is your best bet – combinesBrands with the most Diwali ads
boAt104Milton92Acer India8Salty7realme4OnePlus3Pinklay3Superbottoms2Naina's Ayurveda Notes2RenéeCosmetics2Ads in the last 12 months that mention Diwali.
What they offer
Share of Diwali ads whose text mentions each kind of offer. 45% of them are video.
What to watch this festival
- Who starts first
- The week a rival's Diwali ads begin tells you how long their campaign runs. Early starters usually lock in cheaper reach.
- Gifting vs discount
- Gift sets and combos protect margins; flat discounts do not. Watch which one your rivals lead with this year.
- The post-Diwali wave
- Many brands stop the day after Diwali. Rivals who keep running into wedding season pick up cheaper attention.
Other seasons
How we count: an ad counts as a Diwali ad when its text mentions diwali, deepavali, dipawali, dhanteras or a related word, in English or Hindi. Counts come from Meta ads Zooptrack has collected in India in the last 12 months. Meta does not publish spend, so we never estimate it.
Questions people ask
Which brand runs the most Diwali ads?
In the last year boAt ran the most Diwali ads we collected (104), followed by Milton (92).
When do Diwali ads peak?
In our data the busiest week of the last year started on 5 October, with 140 new Diwali ads.
When do brands start Diwali ads?
The calendar on this page shows it week by week from our data. Most of the volume lands in the four weeks before Diwali, with the earliest brands starting about six weeks out.
What offers do Diwali ads use most?
See the offer mix on this page: it counts discounts, free gifts, bundles, cashback and no-cost EMI across every Diwali ad we have collected.