Festive season ads in India
From Rakhi and Onam to Durga Puja, Diwali and Holi, Indian brands advertise around festivals all year. This page tracks every festive ad we collect and shows which festivals pull the most ad effort.
In the last 12 months we collected 1,000 festive ads from 103 brands. 911 are still live today, and the busiest week started on 5 October.
Season: All year, with the biggest run from August to November. Updated 13 October 2026.
The festive ad calendar
New festive ads per week over the last 12 months. The tallest bars are when the market is loudest.
Festive season ads still running
The longest-running live festive ads, one per brand. Ads that survive this long are usually working.
54 days liveXYXXIs the beach calling your name? Seersucker Swim Shorts are here to bring instant holiday vibes! Book that trip and get ready for sun, sea & 
52 days livePinklayIntroducing Mrigvan 🌿 Our new hand-block printed home story, just in time for the festive season. Beautiful home textiles meet artful ceram
50 days liveJaypore✨ Discover thoughtfully crafted apparel, heirloom jewelry, and artful home accents, each rooted in Indian craftsmanship and designed for the
49 days liveMiltonSwasth copper combo is a thoughtfully curated wellness set that brings together tradition health benefits and everyday convenience in one pr
47 days liveFoxtaleComment for link 🔗 @foxtaleskin [ glow mask , new age mask , radiance mask , mask for glowing skin, festive glow, skin brightening mask ,ka
47 days liveFabindiaBring subtle opulence to your bedroom this festive season. The Mandvi Collection features intricate cutwork, gold foil details, and pure texBrands with the most festive ads
BEARDO for Men92Foxtale87boAt75Kapiva50GIVA48Zivame41Amazon India39Milton38Neemans37Melorra35Ads in the last 12 months that mention festive.
What they offer
Share of festive ads whose text mentions each kind of offer. 39% of them are video.
What to watch this season
- The festive calendar
- Volume climbs from Raksha Bandhan and peaks around Diwali. The weekly chart shows when the market is loudest.
- Festival-specific creative
- Rakhi gifting, Onam sadya, Puja new clothes: rivals who localise creative to a festival usually beat generic 'festive sale' ads.
- Language mix
- Festive ads lean on Hindi and regional languages more than the rest of the year. Check whether your creative does too.
Other seasons
How we count: an ad counts as a festive ad when its text mentions festive, festival, tyohar, tyohaar or a related word, in English or Hindi. Counts come from Meta ads Zooptrack has collected in India in the last 12 months. Meta does not publish spend, so we never estimate it.
Questions people ask
Which brand runs the most festive ads?
In the last year BEARDO for Men ran the most festive ads we collected (92), followed by Foxtale (87).
When do festive ads peak?
In our data the busiest week of the last year started on 5 October, with 429 new festive ads.
What counts as a festive ad here?
Any ad whose text mentions a festival or the festive season, such as Rakhi, Onam, Durga Puja, Diwali, Eid, Pongal or Holi.