Plum
Facebook and Instagram ads in India, collected from Meta's Ad Library. Updated 13 October 2026.
- Live now
- 74
- Collected
- 74
- New in 30 days
- 13
- Video
- 59%
91 days livePlum's 2% Niacinamide & Rice Water Gel Cream Moisturizer gives you 2x hydration with oil control. So you shine, not your skin.
91 days liveLightweight Plum hydration with 2% niacinamide helps brighten skin without oiliness.
88 days liveCrafted with hydrating Rice Water and 99.99% pure-grade niacinamide to control oil, this gel-cream delivers deep moisture without the weight
83 days livePeptides + coconut milk = next-level smoothness.
83 days liveA step-by-step approach to dandruff care: gently exfoliating buildup with 0.5% Salicylic Acid, remineralizing the scalp with Volcanic Minera
83 days liveA step-by-step approach to dandruff care: gently exfoliating buildup with 0.5% Salicylic Acid, remineralizing the scalp with Volcanic MineraWhat the data says
- Its longest-running live ad has been running for 91 days. Brands switch off losing ads quickly, so this one is very likely working.
- 59% of its ads are video, mostly in English.
- It launched 13 new ads in the last 30 days, with a peak of 9 in the week of 10 Aug.
New ads per week
Last 12 weeks; this week in marigold. Spikes usually mean a launch or a sale.
Latest Plum ads
Newest first.
LiveA step-by-step approach to dandruff care: gently exfoliating buildup with 0.5% Salicylic Acid, remineralizing the scalp with Volcanic Minerals, tar…LiveA step-by-step approach to dandruff care: gently exfoliating buildup with 0.5% Salicylic Acid, remineralizing the scalp with Volcanic Minerals, tar…LiveA step-by-step approach to dandruff care: gently exfoliating buildup with 0.5% Salicylic Acid, remineralizing the scalp with Volcanic Minerals, tar…
LiveGet clearer, smoother and more even-toned skin.
Filter by language, region and format, get a daily or weekly report of what changed, and ask ZWIRK for counter-ad ideas.
Track Plum freeQuestions about Plum's ads
How many ads is Plum running on Facebook and Instagram?
Plum has 74 ads live in India right now, out of 74 we have collected from Meta's public Ad Library. 59% are video.
What is Plum's longest-running ad?
A video ad that has been live for 91 days: "Plum's 2% Niacinamide & Rice Water Gel Cream Moisturizer gives you 2x hydration with oil c…".
Can I see Plum's ad spend?
No. Meta does not publish spend or results for commercial ads in India. Zooptrack shows what is public: every ad, how long it has run, its offer, hook, format and language.
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How we measure: Zooptrack collects every public ad this brand runs in India from Meta's Ad Library each night. Live means still running today; days are counted from when the ad started. Meta does not publish spend or results for these ads, so we never estimate them. Full methodology